BIOGRAPHY
I work like an artist with an engineer’s mindset. I don’t wait for inspiration—I build it. For me, design is where visuals meet logic, and chaos becomes clarity. I'm not afraid of long hours or messy drafts, that’s where the real ideas live.
WORK
EXPERIENCE
UXR Team Lead at Digitian
Jul 2024 - Present
Led UX maturity assessments and drove strategic improvements in user-centered practices across departments. Advocated for a culture of UX awareness, conducted audits and competitor analyses, and applied various research methods including usability testing, surveys, and A/B testing. Managed and mentored a UX research team, fostering collaboration and professional growth.
Design Tutor at Business Development Group
Jan 2024 - Sep 2024
Mentored junior UI/UX designers, providing guidance and skill development to help them grow professionally. Offered structured support throughout the program to help participants succeed in transitioning to the design industry.
UXR Team Lead at Galaxsys
Oct 2022 - Aug 2024
Integrated user insights into product development to support data-driven decision-making. Planned UX research roadmaps, delivered actionable reports to stakeholders, and conducted organization-wide UX training sessions to enhance research literacy and alignment.
Senior Product Designer at Galaxsys
Feb 2022 - Nov 2022
Designed and developed engaging casino game experiences, blending user-centered design principles with business objectives to create captivating products. Collaborated closely with cross-functional teams—including developers, product managers, and QA—to deliver seamless gameplay, intuitive interfaces, and visually compelling designs.
Senior Product Designer at Digitain
Dec 2020 - Nov 2022
Solved usability, information architecture, and branding challenges through close collaboration with developers, product owners, and QA teams. Delivered effective and cross-functional design solutions aligned with business goals.
Senior Product Designer at Betconstruct
Sep 2019 - Dec 2020
Designed user experiences for products in the betting and gambling space, including Sportsbook, Casino, Live Casino, CyberSports, and Poker. Focused on aligning design with business strategy while analyzing player behavior and engagement.
UI/UX Tutor at Basic IT Center
Nov 2021 - Jan 2024
Trained over 150 students from diverse backgrounds in foundational and advanced design principles. With a focus on personalized guidance, helped 25–30% of students successfully start careers as junior product designers.
Design Tutor At Downtown Academy
Feb 2022 - May 2023
Selected 15 candidates from over 200 applicants to join a talent development course for Digiten LLC. Led participants through three design projects, deepening both their theoretical knowledge and practical skills.
EDUCATION
Master of Arts in Visual Communication
University of Europe for Applied Sciences Germany
Bachelor of Computer Engineering
National Polytechnic University
Armenia
School No. 84 After Khachatur Abovyan
Armenia
COURSE & MASTER
CLASS CERTIFICATES
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