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The Semiotics of Controversy
Project Type
Research Paper / Semiotic Analysis / Academic Project
Role
Researcher / Writer
Keyword
Balenciaga, Poverty Chic, Luxury Fashion, Subculture
This project explores how Balenciaga strategically uses semiotic elements to transform subcultural aesthetics, particularly "poverty chic," into luxury fashion. The central research question is: How does Balenciaga’s incorporation of controversial design elements, such as torn fabrics, scuffed shoes, and streetwear influences, challenge and redefine the boundaries of luxury fashion?




















































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