Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
UX Audit for Sportsbook Product
Project Type
UX Research / UX Audit
Role
UX Researcher / Usability Analyst
Keywords
UX Audit, Heuristic Evaluation, Usability Analysis, Accessibility Review, Information Architecture.
Research Goal
Evaluate usability and visual consistency, improve error prevention mechanisms, and recommend structural and interaction improvements based on user-centered design heuristics.
Methodology & Metrics Used
A heuristic analysis approach was applied, using **Nielsen’s Usability Heuristics** and additional UX criteria tailored to betting interfaces.
Outcome
This audit provided a deep dive into the interaction patterns and usability flaws of both platforms. It offered actionable insights for product teams, improving user trust, reducing friction, and supporting business goals through a user-first redesign approach.
