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Competitor Analysis - Live Casino
Project Type
UX Research / Competitive Analysis
Role
UX Researcher / Interaction Analyst
Keywords
Live Casino UX, Competitive Analysis, Lobby Navigation, Mobile Interface, Game Card Design, User-Centered Interaction.
Research Goal
Analyze how top competitors structure and design their live casino platforms—particularly mobile versions—and uncover actionable insights that can inform improvements to Imagine Live’s navigation, game interaction, and overall UI.
Methodology & Key Focus Areas
The analysis was conducted using UX benchmarking and comparative evaluation across the following core dimensions:
-Lobby Navigation & Information Architecture
-Game Card Design & Filtering
-In-Game Interface & User Feedback
-Mobile vs Web UI Performance
-Dealer Presentation & Interaction
-Visual Hierarchy, Audio/Video Quality
Outcome
The analysis revealed that Imagine Live, being relatively new to the market, lacks structured navigation, prominent UI elements, and robust filtering options that its competitors excel in. Both Evolution and Pragmatic offer a mature, user-focused experience with advanced game cards, status indicators, and intuitive filters.
