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UX Audit for TotoGaming Platform
Project Type
UX Research / UX Audit
Role
UX Researcher / Usability Analyst
Keyword
UX Audit, Heuristic Evaluation, Usability Review, Accessibility Analysis, UX Writing, System Feedback.
Research Goal
Identify usability flaws and inconsistencies, enhance user flow and accessibility, and provide actionable recommendations to strengthen user engagement and product efficiency.
Methodology & Metrics Used
A heuristic evaluation method based on Nielsen’s Usability Heuristics and adapted UX criteria for betting platforms. The analysis included usability, readability, system feedback, visual clarity, and interaction efficiency.
Outcome
The audit revealed areas needing improvement, including fragmented visual consistency, lack of immediate feedback in key flows, and accessibility gaps. The insights guided the product team toward optimizing navigation, refining UI components, and improving the clarity of communication elements for a smoother, more intuitive experience.
